For example, you can create a welcome email that users will get right after subscribing or signing up for your website. What Are Welcome Email Campaigns?Īn email campaign is a succession of messages that you can automate so they’re sent at specific times. Let’s talk about how those campaigns work. In fact, some businesses send entire welcome campaigns. You can also take things a step further and send more than one welcome message. Some businesses go all in and give new subscribers offers right off the bat to get them hooked: Welcome emails enable you to demonstrate that value up front, to ensure that subscribers don’t ignore further messages. To improve your email open rate, you’ll need to make sure your messages offer real value and are as engaging as possible. That number might sound bleak, but it’s not all that bad if you have an email list with hundreds or thousands of subscribers.
In fact, most businesses report that only around 15-25 percent of their subscribers open the emails they send. Laying this groundwork is essential, because a lot of people don’t open all the emails they get. If you use emails to share news about your site or information about offers and sales, welcome messages let you tell subscribers to keep an eye out for them. Plus, you can use them to provide subscribers with information about what they should expect. They show that you’re polite, and offer a personal connection for new subscribers. When you subscribe to an email list or sign up for an account with a website, you’ll often get a quick message that welcomes you to the fold: The concept of a welcome email is simple. Let’s get to work! An Introduction to Welcome Emails (And Their Benefits)
#How to create your email site how to#
Then we’ll show you how to set up a welcome email series for your website. In this article, we’ll take a closer look at how welcome emails work and what their benefits are. If audience members know that your emails are worth opening, they’ll be more likely to engage with them. You can thank subscribers for joining, share freebies with them, and start establishing a relationship. Welcome email campaigns enable you to set the tone for the type of messages you’ll be sending to your list. However, before you do anything else, you’ll want to send your subscribers a welcome email. That means you can let them know about new content and offers on your site. Once someone joins your email list, you can reach out to them at any time. Encouraging website visitors to share their email addresses with you is a smart move.
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